Brand & Industry Positioning Research
JWS Research has a proven track record in brand development, positioning and tracking research for industry and government.
We explore brand strengths (equities) and weaknesses (disequities) alongside current and potential positioning in the market in order to identify strategies to optimise brand health and positioning.
JWS Research conducts qualitative and quantitative research at all stages of brand development and management to gain a thorough understanding of how a brand, industry or institution is perceived and experienced by its target audiences.
Our research at each step of the process includes:
Brand or industry positioning research:
- Category understanding and market and issues landscape
- Target audience segmentation and profiling
- Journey mapping
- Baseline brand measures
- Concept development and testing
- Value proposition identification
- Message testing to identify differentiated and relevant messaging by audience
Brand tracking:
- Understanding awareness, attitudes and experience with client and competitor brands
- Brand equity and health measures
- Media and campaign effectiveness
