Community research that delivers beyond your compliance obligations

JWS Research not only helps you meet your compliance requirements we take it one step further to provide valuable knowledge and insights that effect real change in the community.

At JWS Research genuine community engagement is the foundation of effective strategy and communication. When you carry out community research just to meet obligations there is a real risk of developing and delivering initiatives in a vacuum without a proper understanding of what people think feel and want.

Our Community Research helps you:

Engage with public meaningfully

Build public trust by uncovering authentic opinions and experiences – not assumptions.

Navigate unique compliance imperatives

Align research with your agency's regulatory, budgetary and stakeholder priorities.

Base decisions on data based insights, not guesswork

Explore public awareness, attitudes and behaviours to inform every step of policy development.

Speak the public’s
language

Craft messages everyday people understand and relate to – avoiding jargon, too many words and “management-speak.”

Community facing research is the only evidenced-based way to understand what Australians really think and want.

Without research key questions can be left unanswered

  • Priorities: Do your policies align with community and business priorities?
  • Latest issues: What are the community and social issues and the ‘lived experience’ shaping knowledge, attitude and behaviour towards your policies or administrative role?
  • Interest: What are the key policies or services people are interested in and are they hearing about these in a way that meets their needs?
  • Barriers to engagement: Why are people not engaging with a policy or issue that impacts them? How can you improve awareness and understanding?
  • Communication: What information needs do people have and how do they want you to engage with them?
  • Is it working: What does success look like?
    How do you know how you are tracking in terms of knowledge, awareness and understanding sentiment? How has a delivered policy been received?

Empower your department or agency with research that drives real change.

We combine behavioural science, market insights and targeted statistical analysis to deliver clear, actionable recommendations.

  • Think like a consumer:
    Everybody is a “user of things.” We map transactional mindsets and motivations to guide policy and service delivery framing.
  • Identify genuine connections:
    Research doesn’t tell you what to do, but how to do it. We uncover intuitive associations based on values and prejudices.
  • Prioritise with precision:
    Populism is tempting, but not always productive. We help you understand public mood to tackle complex issues effectively.
  • Communicate with clarity:
    A good researched policy relies on its delivery. We strategise on the most compelling, succinct way to reach your audience.

Who we’ve worked with:

JWS Research is an industry leader and a trusted provider of research-based advice to the government and business sectors in Australia, particularly on complex and challenging issues.

With our expert team, you don’t just get the results, you gain a dedicated partner who ensures you understand how to action them!

JWS Research capabilities are built around providing the insights that drive long term strategic decisions, ensuring you stay aligned with public sentiment, market trends, and emerging challenges.

Contact us

Find out what sets us apart

Complete the online form to send us a message.

JWS Research Services

Government Relations and Advocacy Research

Effective government relations and advocacy campaigns combine the right message, the right speaker, the right medium, and the right audience.

Reputation and Issues Management Research

Our research directors have a wealth of experience in brand and reputation risk in the corporate environment as well as the public sector.

Communications and Engagement Research

Identify the most effective channels, tools and messages to be noticed and cut-through so as to motivate, inform, educate or change attitudes or behaviours.

Community Opinion and Satisfaction

JWS research has specialised knowledge and expertise in developing and executing community satisfaction research including large-scale studies.

Policy Development and Strategy Research

To inform policy development we undertake research that explores attitudes, knowledge and beliefs of key stakeholder groups as well as the community.

Brand Positioning
Research

Qualitative and quantitative research at all stages of brand management to gain a thorough understanding of how a brand is perceived and experienced by its target audiences.

Understanding Attitudes and Behaviours

What people say and what people do are often very different.Understanding the prevailing attitudes towards the issue is crucial to successfully influencing behaviour change.

JWS Research
Campaign Converter™

Campaign Converter™ is a proven and effective approach to ensuring your communications and engagement are noticed in a busy and cluttered environment.

Deep Experience. Extensive Research.

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