Results from a recent JWS Research survey show support has risen across the board for Australian mining, with opposition to the minerals industry falling to its lowest level in recent years.
JWS Research has conducted multiple waves of benchmark and tracking research for the Minerals Council of Australia (MCA), with recent results showing that net favourability for mining is now at +35, up from +29 in March, and has improved with both men and women, across all age groups and among both Coalition and Labor voters. Contributing to the uptick in support is the MCA’s ‘There’s more to Australian mining’ campaign. Support for mining is now at 55 per cent of Australians – rising to 70 per cent among those who have seen the campaign.
Opposition to Australian mining is also declining to its lowest level in recent years, from 13 per cent to just 10 per cent of Australians. Almost three in 10 Australians recalled the campaign, with 44 per cent believing that the ads were not shown enough. The strongest message recall from the campaign was ‘Once mining has finished, land can be used for farming’.
The results have been summarised by the Minerals Council of Australia at the link below.