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Our story
Find out what they’re thinking. That is our promise, and that is what we do.
At JWS Research, our researchers are constantly travelling and listening to the community across the length and breadth of Australia. We talk to everyday people every day.
We listen, we explore, we challenge, we understand, we know how to get to the heart of your issue, with your customers, your shareholders and the public at large.
We don’t stop until we uncover the strategic insight that makes the all-important difference.
Started over a decade ago, JWS Research has grown quickly to become an industry leader and one of the most respected firms for providing research-based advice to the government and business sectors in Australia, particularly on complex and challenging issues.
For expert, independent evidence-based advice, talk to us today.
What we do
On every project, you can expect hands-on involvement of our senior team, deep experience drawn from extensive research for industry, business and government, strategic advice on challenging issues, and the highest quality service delivery on time and within budget.
Click on a service area below to learn more.
Partnering with communications and government relations specialists to understand and leverage public opinion to make a case for or against change.
Protecting and building your corporate reputation and understanding your relationship with key stakeholders and customers is critical to addressing issues before they arise and responding to a crisis.
Developmental research, concept testing, refinement and evaluation are crucial to informing your communications plan and maximising the effectiveness of your communications campaign.
Measuring community views and performance ratings of multiple services or performance areas determines the drivers and levels of overall satisfaction among your community and customers.
Understanding community attitudes, needs and beliefs, leading to informed strategic advice underpins robust policy development and implementation.
research
JWS Research appreciates what it takes to build and maintain brand equity. A brand must have a thorough understanding of how it is perceived and experienced by its target audiences.
Finding out what people think, delving deeper and extracting meaningful insights from complex issues landscapes where what people say, and what people do, may be at odds.
Converter™
Campaign ConverterTM is a proven and effective approach to achieving maximum support for your issue by identifying how to motivate target audiences and to address barriers to effective engagement.
Our team
The strength of JWS Research lies in the experience, expertise and passion of our people. Our research team is made up of individuals who have experience and expertise across a wide range of industries, sectors and methodological approaches. Every member of our team is driven by an underlying passion to find out what people are thinking.
We celebrate evidence based strategic thinking grounded in robust methodologies. Our team has the curiosity and experience to deliver clear and actionable insights you can trust.
We are always on the lookout for talented people who are passionate about important and challenging research that makes a difference.
Whether you are a research graduate or an experienced researcher looking for full-time employment or project work, we would love to hear from you.
Click the link below to find out what JWS Research has to offer!
Our clients
News
Research finds ABAC rulings align with community views
New research to explore public perceptions of alcohol marketing has found that recent rulings under the ABAC Responsible Alcohol Marketing Code mostly reflect community standards. However, JWS Research found that awareness of Ad Standards, ABAC and the Responsible Alcohol Marketing Code is not widespread.
Australians concerned about cybersecurity, but unsure of how to protect themselves
Research conducted by JWS Research for the Australian Cyber Security Centre (ASCS) demonstrates that Australians are concerned about cyber security, but simply do not know where to go or who to talk to about their safety online.
JWS Research celebrates its tenth anniversary
In March this year, we celebrated our tenth anniversary, a milestone we are extremely proud of achieving.
COVID-19 concerns put dampener on Tokyo Olympics
New research conducted by JWS Research indicates that a majority (51%) of Australians are against the Olympics going ahead in Tokyo during July and August this year. In a survey of 1,000 people, just 30% thought that the games should go ahead.
Digital media research shows streaming spiked during pandemic
New research conducted by JWS Research finds that a number of Australians are planning to cancel, put on hold or let lapse their pay TV services as a result of the COVID-19 pandemic. The research was commissioned by The Trade Desk and conducted in September of this year with a…
Queensland post-election survey shows detail behind Saturday’s results
JWS Research conducted a post election survey asking 1,000 voters how they voted in last Saturday’s Queensland state election, why they voted that way, what information sources and issues were influential, and how they felt about the respective campaigns. Full results and analysis are available to download.
JWS Research 2020 Winner of National Marketing Excellence Award
We’re thrilled to announce that JWS Research is a 2020 National Winner in the AMI Marketing Excellence Awards! We won for Insights Driven Marketing in a competitive field for our work with Minerals Council of Australia on their ‘There’s more to Australian Mining’ campaign.
AFR Power List 2020 shows who’s making an impact in unprecedented times
JWS Research founder John Scales sat on the panel that decided The Australian Financial Review Magazine’s 2020 power list for its annual Power issue. Find out who’s dealing with crises and making an impact in these unprecedented times.
Australians prioritise preparing for extreme weather in infrastructure planning
Recent research for Infrastructure Australia found that preparing for extreme weather events such as floods and fires was considered a priority in infrastructure planning for a total of 94 per cent of Australians. Infrastructure Australia engaged JWS Research to ask Australians about the planning priorities for its next national plan,…
Campaign launched to dispel myths surrounding nuclear energy
A new research-informed campaign has been launched to dispel myths and inform the public about nuclear energy after a comprehensive JWS Research study including focus groups and a quantitative survey of 1500 finds more Australians support lifting the ban on the use of nuclear power than oppose it.
Support grows for nuclear energy
New research conducted by JWS Research finds more Australians support lifting the ban on the use of nuclear power than oppose it. The research included focus groups and a quantitative survey of 1500 Australians and found 40 per cent of Australians support lifting the ban on nuclear power in Australia.
Farmers launch campaign to bridge urban-rural divide
Recent research commissioned by the National Farmers’ Federation (NFF) found that rural and city people share the same values, yet two thirds of Australians feel like they have no connection to farmers or rural Australia. “It was acutely important to us, not just to act on gut feel or anecdotal information,…
Support for Australian mining on the rise
Results from a recent JWS Research survey show support has risen across the board for Australian mining, with opposition to the minerals industry falling to its lowest level in recent years. JWS Research has conducted multiple waves of benchmark and tracking research for the Minerals Council of Australia (MCA), with…
Victorians eager for airport rail link
A poll of 1,500 Victorians by JWS Research, commissioned by the AirRail Melbourne consortium, found seven out of 10 people want the airport rail link to be an express service that gets from the city to Tullamarine in under 20 minutes.
Australian Infrastructure Audit calls for more community engagement
Yesterday, Infrastructure Australia released the 2019 Australian Infrastructure Audit, a forward-looking view of Australia’s infrastructure challenges and opportunities, based in part on a national survey of 5,000 Australians conducted by JWS Research.
Victoria’s annual Community Satisfaction Survey results released
The results have been released from Victoria’s annual community satisfaction survey of more than 26,000 Victorians conducted by JWS Research for Local Government Victoria.
Australians seek a return to political stability and focus on core government responsibilities
JWS Research founder John Scales explains in today’s article by Phillip Coorey in the Australian Financial Review that Australians are sick of political upheaval and seek a return to stability in government and focus on core government responsibilities.
Post-election survey shows detail behind Saturday’s surprising election result
JWS Research conducted a post election survey asking 1,000 voters how they voted in last Saturday’s federal election, why they voted that way, what information sources and issues were influential, and how they felt about the respective campaigns. Full results and analysis are available to download.
How Qld preference deals could put the Coalition back into the Lodge
Managing Director John Scales explains in The Australian Financial Review today that if the race is as close as polls suggest, there’s a small possibility that the Coalition could eke out an unexpected victory on Saturday.
Why the campaign hasn’t even started for most voters
JWS Research founder John Scales explains in today’s The Australian Financial Review by looking at recent polls and historical examples that if the race is close going into the last week of an election campaign, anything can happen.
‘Disruptive’ campaigns needed to stir jaded electorate
John Scales told ABC’s AM program that many voters feel campaigns have become very predictable and run of the mill, so the challenge for this one is to capture people’s attention.
This is the preference gap the Coalition has to bridge
JWS Research Managing Director John Scales explains TPP, preference flows and the effect of minor party votes in this morning’s Australian Financial Review. As the Coalition loses voters to minor parties who direct preferences elsewhere, it must keep growing its primary vote. This is very hard.
NSW voters ignore how-to-vote cards, many decide vote on election day
A JWS Research poll of NSW voters in the wake of the state election is now available, finding a growing number of voters are ignoring how-to-vote cards, preferring to make up their own mind on where to direct preferences, many only deciding who to vote for on election day.
Poll finds home ownership matters more than ever
Polling conducted with the Housing Industry Association (HIA) found over 92 per cent of renters aspire to own their own home, but less than half believe they’ll achieve it.
True Issues
True Issues is a unique regular trends monitor that provides the latest information on issue priorities impacting Australians.
True Issues, reported in the Australian Financial Review, has become an important and widely reported tool, tracking what Australians truly care about and where those priorities sit within the broader issues landscape. With data dating back to 2013 you can easily see what priorities drive choices in the marketplace and public discussion.
Subscribe to receive the latest JWS Research True Issues in your inbox
With much of Australia in lockdown, healthcare dominates concerns, followed by the economy and environment
With Australia now into its second year of responding to COVID-19, healthcare remains the dominant community concern, even more so than earlier in the pandemic. When asked to name up to three issues that personally interest or concern them the most, and that the Australian Government should focus on, a majority of adults (59%) describe issues related to hospitals, healthcare and ageing.
Willingness to get a COVID-19 vaccine is high across all age groups, but views are mixed on incentives for doing so
In July 2021, amid limited vaccine eligibility and supply, seven in ten (73%) of Australians claim to be at least partially vaccinated (28%) or planning to have a vaccine when it becomes available to them (45%, including 32% who definitely plan to). This suggests public sentiment is on track to meet the 70% vaccination rate set by national cabinet for leaving lockdowns largely behind.
Most Australians remain concerned about the COVID-19 pandemic and its impact on the economy
Most Australians remain concerned about the COVID-19 pandemic (85%, up from 81%) and their level of concern is increasing. Half (50%) of adults are now extremely or very concerned about COVID-19, up from 41% in February 2021.
With much of Australia in lockdown, healthcare dominates concerns, followed by the economy and environment
With Australia now into its second year of responding to COVID-19, healthcare remains the dominant community concern, even more so than earlier in the pandemic. When asked to name up to three issues that personally interest or concern them the most, and that the Australian Government should focus on, a majority of adults (59%) describe issues related to hospitals, healthcare and ageing.