Research conducted by JWS Research for the Australian Cyber Security Centre (ASCS) demonstrates that Australians are concerned about cyber security, but simply do not know where to go or who to talk to about their safety online.
The research was conducted in September 2020 and comprised a 15-minute online survey of a representative sample of 2,000 Australians aged 18 years and over.
The data analysis found that many more people are aware of the risks and are concerned about cyber security than are actually capable and prepared against attacks. For example, older people, regional residents, lower income earners and light internet users all report lower levels of understanding of online safety. It was also found that very few people know clearly what to do or where to go to be cyber secure, even though they are generally aware of the wide range of threats post by online activity.
It pointed to a need for an information campaign to remind people of the importance of cyber security, and to drive them to the Australian Government website cyber.gov.au to find information about safety online. Compellingly, half the population was found to want to hear more about cyber security, preferably from a single dedicated Government website.
JWS Research was then commissioned to evaluate a number of creative territories to ascertain the most suitable approach for this information campaign. The result was the ‘Protect yourself against cybercrime’ campaign, which launched as a digital and social media campaign in early December 2020.
You can see the campaign here and you can click below to read the report.