We appreciate what it takes to build and maintain brand equity and loyalty. JWS Research conducts qualitative and quantitative research at all stages of brand management to gain a thorough understanding of how a brand is perceived and experienced by its target audiences.
Our brand research typically provides:
- A greater understanding of target audiences.
- Understanding of levels of awareness, attitudes and experience with client and competitor brands.
- Choice-modelling where appropriate.
- Key brand connection points and drivers and barriers to engagement.
- Key influencers, information needs and media use.