We appreciate what it takes to build and maintain brand equity and loyalty. JWS Research conducts qualitative and quantitative research at all stages of brand management to gain a thorough understanding of how a brand is perceived and experienced by its target audiences.
Brand positioning research
Our brand research typically provides:
- A greater understanding of target audiences.
- Understanding of levels of awareness, attitudes and experience with client and competitor brands.
- Choice-modelling where appropriate.
- Key brand connection points and drivers and barriers to engagement.
- Key influencers, information needs and media use.
What we do
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Partnering with communications and government relations specialists to understand and leverage public opinion to make a case for or against change.
Protecting and building your corporate reputation and understanding your relationship with key stakeholders and customers is critical to addressing issues before they arise and responding to a crisis.
Developmental research, concept testing, refinement and evaluation are crucial to informing your communications plan and maximising the effectiveness of your communications campaign.
Measuring community views and performance ratings of multiple services or performance areas determines the drivers and levels of overall satisfaction among your community and customers.
Understanding community attitudes, needs and beliefs, leading to informed strategic advice underpins robust policy development and implementation.
research
JWS Research appreciates what it takes to build and maintain brand equity. A brand must have a thorough understanding of how it is perceived and experienced by its target audiences.
Finding out what people think, delving deeper and extracting meaningful insights from complex issues landscapes where what people say, and what people do, may be at odds.
Converter™
Campaign ConverterTM is a proven and effective approach to achieving maximum support for your issue by identifying how to motivate target audiences and to address barriers to effective engagement.