In a busy and cluttered information environment where people choose what media they engage with, it is imperative that communications and engagement activities are informed by research to ensure maximum effectiveness and value for money.
Research should identify the most effective channels, tools and messages to be noticed and cut-through so as to motivate, inform, educate or change attitudes or behaviours.
Our expertise spans communication strategy development as well as campaign development, refinement, tracking and evaluation. We have worked with federal and state governments on numerous occasions to develop benchmark, track and evaluate information and communications campaigns. Our approach ranges from involvement in all or some of the following stages of the campaign process: