government relations

Government relations and advocacy research

Effective government relations and advocacy campaigns combine the right message, the right speaker, the right medium, and the right audience. Public opinion, including stakeholder, customer or voter research provides a roadmap for your campaign.

It provides detailed understanding of public sentiment, including levels of support or opposition to an issue, likely target audiences, and the language or messaging most effective in moving opinions and persuading individuals and groups to act.

We specialise in partnering with communications and government relations specialists to understand and leverage public opinion to make a case for change – whether it be to government, regulators, media, shareholders, public, or other internal or external stakeholders.

What we do

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