Reputation and issues management research

Understanding your relationship with key stakeholders and customers is critical to protecting and building your corporate reputation, enabling you to respond quickly and appropriately in a crisis. Our research directors have a wealth of experience in brand and reputation risk in the corporate environment as well as the public sector.

Tracking stakeholder sentiment over time is invaluable in assisting proactive planning and reputation and issues management. Working together we develop a robust research program to establish baseline measures and key performance indicators to measure corporate reputation on an ongoing basis.

issues management

Integral to our success is:

  • understanding situations from a range of stakeholder and public perspectives
  • condensing what is often disparate information into a coherent and actionable strategy and advice for clients
  • understanding the prevailing political and social issues landscape.

What we do

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Government relations and advocacy research

Partnering with communications and government relations specialists to understand and leverage public opinion to make a case for or against change.

issues management
Reputation and issues management research

Protecting and building your corporate reputation and understanding your relationship with key stakeholders and customers is critical to addressing issues before they arise and responding to a crisis.

Communications and engagement research

Developmental research, concept testing, refinement and evaluation are crucial to informing your communications plan and maximising the effectiveness of your communications campaign.

Community opinion and satisfaction

Measuring community views and performance ratings of multiple services or performance areas determines the drivers and levels of overall satisfaction among your community and customers.

policy development
Policy development and strategy research

Understanding community attitudes, needs and beliefs, leading to informed strategic advice underpins robust policy development and implementation.

Brand positioning
research

JWS Research appreciates what it takes to build and maintain brand equity. A brand must have a thorough understanding of how it is perceived and experienced by its target audiences.

UNDERSTANDING ATTITUDES AND BEHAVIOURS
Understanding attitudes and behaviours

Finding out what people think, delving deeper and extracting meaningful insights from complex issues landscapes where what people say, and what people do, may be at odds.

Campaign Converter™
Campaign
Converter™

Campaign ConverterTM is a proven and effective approach to achieving maximum support for your issue by identifying how to motivate target audiences and to address barriers to effective engagement.