We’re thrilled to announce that JWS Research is a 2020 National Winner in the AMI Marketing Excellence Awards! We won for Insights Driven Marketing in a competitive field for our work with Minerals Council of Australia on their ‘There’s more to Australian Mining’ campaign.
The MCA’s research-informed There’s more to Australian mining campaign was recognised as the national winner of the Insight Driven Marketing award at the Australian Marketing Institute Awards for Marketing Excellence last night. The award was jointly presented to JWS Research and the MCA at a virtual ceremony.
The highly competitive Insights Driven Marketing recognises how insights have been used to inform marketing strategy and drive the execution of the campaign. JWS Research insights highlighted for MCA Australian appetite to hear more about Australian mining’s approach to environmental management, in particular the rehabilitation of mine sites to make land available for other uses including agriculture.
The ads featured innovative and leading approaches to mining rehabilitation and the use of recycled water by New Hope’s New Acland mine in Queensland’s Darling Downs.
Read about this year’s awards in the latest report from AdNews, or click below to read the full list of 2020 winners.