Jessica Lai

Senior Research Director

Jessica Lai

Jessica has over 20 years’ experience in qualitative and quantitative research and understands how to develop actionable findings having also worked as an agency strategy planner. She has worked across consumer, corporate and not for profit sectors, as well as industry associations, all tiers of government and politics.

Jessica has worked in Australia, the UK and Singapore, designing and running complex, large-scale research and communications projects in more than 35 countries, including among hard-to-reach and key opinion leader audiences. Jessica also specialises in the design and conduct of ‘values’ research, a qualitative laddering technique which uncovers the latent rational and emotional reasons for deeply held opinions.

Jessica is an extremely experienced and skilled moderator, frequently commended by both clients and participants alike for running engaging, challenging and open discussions, simplifying often complex topics and concepts, and ensuring research objectives are met and an interesting session for participants.

Jessica Lai, Research Director, JWS Research

Executive Team