John Scales


John Scales

The founder of JWS Research, John is a senior researcher with more than 30 years of experience. He has extensive commercial and public affairs research expertise and is quoted regularly and extensively in the media as a leading source on public opinion.

John has worked for most of Australia’s top 50 ASX listed companies and many of the industry associations that represent them, as well as conducting local, state and federal government research and research for numerous high-profile communications and advertising campaigns.

John is a career researcher, specialising in research on contemporary social and political issues and maintaining a focus on delivering clear and actionable results. John’s research dissects what people are thinking and why, providing the insights needed to drive campaigns and achieve outcomes

John Scales, Founder and Director of JWS Research

Executive Team