Katrina is a customer-focused market research professional with more than 20 years of market research experience covering both the buyer and supplier side of the industry. She has a wealth of experience understanding brand and reputational risk in the corporate environment, having been a part of the inner workings of two Top 20 ASX-listed companies, Transurban and Origin.

In these companies, Katrina was responsible for the design, management and communication of insights from a comprehensive market research program undertaken among all stakeholder groups including retail consumers, commercial customers, investors and government.

Since joining JWS Research, Katrina has undertaken projects for all tiers of government. Katrina is QPR accredited and a full member of the Research Society.